Like most business-people, each year I reevaluate my business to gauge it's success and growth. 2007 has proven to be a breakthrough year, as I exceeded my "wedding goal" by nearly 50% over my highest expectations. In 2006, that seemed fantastic and indeed, business has been very, very good. But, again like most business-people, I've realized that there can indeed be too much of a good thing. We have a wedding every week (sometimes 2, plus engagement shoots), and since I personally handle all post-production duties such as photo editing, album design, video editing, etc. I've been forced to accept the reality that I'm not going to have much of a life outside of work this year. And senior photo season hasn't even started.
Wedding photographers typically book weddings 8-16 month ahead of the actual weddings. Sure, some book earlier and some later, but that's a good average in my experience. Because events are booked so far in advance, a photographer has to plan equally far in advance when figuring out his or her schedule and goals. So, it's that time of year for me to figure out where I want Tony Urban Studios to be in 2008.
After much thought, planning and number crunching, I've decided that I need to dramatically scale back the number of weddings we take on next year. This year we have about 35 weddings from May through November (I stopped counting early this year). For 2008, I'm capping the number of weddings we book at 20 for that same May through November period. We have 4 booked so far, so there's only 16 to go. :)
This change, while cutting back on our income(our pricing will remain the same in 2008), will give us a much less hectic and stressful year and I really do feel it's the best decision. Considering that in addition to the 35 or so weddings we did book this year, we turned away over 60 others because we were booked, I feel we'll be able to meet our new goals and continue to grow the business at a more reasonable rate.
Anyway, we have 2 weddings this weekend so I likely won't get to blog again until Monday or Tuesday. See you then!
Labels: Life, Weddings